Store Opening Los Angeles

On November 15, 2018, MARCELL VON BERLIN opened the label’s first location in the U.S. on Melrose Avenue in Los Angeles. Hometown hero Chantel Jeffries was joined by Berlin’s Patrick Mason to bring together the L.A.’s trend-friendly local scene with the German capital’s forward-thinking style. Pieces from the Berlin-based designer brand were spread across 110 square meters to celebrate street-smart style.

The L.A. retail location follows the lead of MARCELL VON BERLIN’s flagship store, championing the beauty of opposites. A palette of high-quality materials like marble, velvet, and concrete set the scene for a dramatic night of contrasts. With a nod towards Berlin’s notorious Späti culture, the shop’s entrance featured a recreation of the German capital’s ubiquitous 24/7 corner stores. The Späti is a symbol of the city’s urban culture and one that has become a personal landmark for the designer—one with roots deep in the DNA of the brand, and a piece of Berlin that the label is bringing to Los Angeles.

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